[Consultation] Increasing Gyroscope’s TVL

Gyroscope Improvement Proposals
1

Increasing Gyroscope’s TVL

Executive Summary

This proposal lays out a six-month strategy to significantly grow Gyroscope’s Total Value Locked (TVL) and user base. The plan is built around four key pillars:
1. Driving TVL growth
2. Smart marketing and collaboration with KOLs
3. Launching targeted airdrops and loyalty campaigns
4. Expanding the utility of GYFI and the Frog NFTs

Our main goals are:
• Reach $300M TVL within six months

This target will be achieved through focused marketing campaigns, a redesigned rewards system, stronger token utility, and re-engaging inactive users.

Current Challenges

•	User drop-off after airdrops (a common issue in DeFi).
•	The current rewards system isn’t attractive enough to retain capital or users.
•	Limited utility for GYFI and the Frog NFTs.
•	Weak visibility on social media compared to competitors.

Minor Targets

1.	Increase FDV and user adoption of GYD to $100M.
2.	Redesign the rewards system to make it more appealing for LPs and GYD holders.
3.	Build new utilities for GYFI and the Frog NFTs.
4.	Run high-impact social media campaigns (Twitter as the main focus).
5.	Collaborate with KOLs and leverage.
6.	Launch targeted airdrop and loyalty campaigns to reactivate and retain users.

Strategies & Action Plan

Marketing & Social Media

•	Launch Twitter campaigns inspired by Kaito (quizzes, mini-games, competitions).
•	Partner with KOLs by allocating GYFI for promotional activities.
•	Position NFTs as a community symbol and an engagement booster.

Airdrop & Loyalty Campaigns

•	Launch a new airdrop season with a redesigned mechanism (staking/holding required instead of simple claiming).
•	Design a 26-week loyalty campaign:
•	Early weeks → more winners and rewards to attract participants.
•	Later weeks → fewer winners, creating stronger competition and demand.
•	Integrate NFT + GYD + GYFI as boosters in the campaign to deepen utility.

Liquidity Focus

•	Start by concentrating liquidity on Base and Linea networks.
•	Expand to additional chains once stability is reached.

Token Utility Enhancements

•	GYD:
•	Holding = earn points → convertible into GYFI.
•	Option to boost returns via Pendle.

•	GYFI:
•	Earned via direct purchase or converting points.
•	Staking for voting rights → earn % of pool fees + bonus GYFI.

•	Frog NFTs:
•	Provide reward boosts within the points system.
•	Reopen NFT trading markets.
•	Loyalty fee revenue for the protocol.
•	Weekly raffle: 10% of protocol fee revenue distributed among NFT holders who participate in voting.

Rewards
Rewards1630×1132 51.9 KB

New Product & Revenue Streams

•	Launch the Gyroscope Swap (native DEX).
•	Leverage dynamic pools to drive fee generation and liquidity.
•	Partner with market makers to ensure continuous liquidity and token availability.

Key Performance Indicators (KPIs)

•	Monthly TVL growth ($50M per month → $300M in 6 months).
•	Growth in active users (target: 20% monthly increase).
•	NFT trading volume and number of transactions.
•	Swap trading volume on Gyroscope.
•	User participation rate in Twitter campaigns and airdrops.

Risks & Challenges

•	Potential lack of user interest in NFTs or airdrops.
•	Strong competition from larger protocols.
•	High marketing costs for top-tier KOLs.

In summary, this proposal focuses on three key levers for growth:

1.	Smart marketing and KOL partnerships
2.	Engaging airdrop and loyalty programs
3.	Real, lasting utility for GYD, GYFI, and NFTs

If executed properly, these steps can realistically push Gyroscope to $300M TVL within six months while building a more loyal and engaged community.

2 Likes
2

Thank you for this proposal. I am fully supportive of the targets laid out in this proposal. With the right strategy, I believe Gyroscope can achieve the $300M target, even though it is a bit ambitious to 6x the current TVL in 6 months, better to aim for the moon and land among the stars.

  1. We need more utility for the GYFI token, as it currently serves no purpose, considering the governance of the protocol has come to a standstill, and the GYFI pools have very low TVL currently. Maybe some sort of staking for GYFI could help with utility in the short term.

  2. Also rather than collaborating with KOLs who will support the project once for a one-off payment, it might be better to cultivate organic KOLs through Kaito as mentioned, or through GYFI rewards for achieving a certain level of engagement, allowing a larger number of influencers to promote the project for an extended period of time.

1 Like
3

Hey thank you for writing and thinking about this. I can see some good ideas in here, and I also share the goals of reaching much higher TVL. I would say it will take a bit of work still to make these actionable. We are working in these directions though and will take what you have written here into consideration in that work. You can expect some follow-up soon on those fronts.

Should you be interested, you may also think about how to make some of these ideas actionable. I will always be all ears for this. As an example to illustrate, it is one thing to suggest partnering with KOLs but another level to identify which ones are very useful and are realistically interested in Gyroscope, and a further level after that to get a line with them open. And similar with some of the other points. Figuring out a plan to execute successfully is as critical and usually more difficult. I will always be all ears to hear ideas here though.

2 Likes
5

Thank you for the points you mentioned. I will definitely keep them in my mind when writing the next proposal. I will also try to prepare the next proposal in an actionable way and in the form of a roadmap, so that we can move forward step by step together and contribute to Gyroscope’s growth

1 Like
6

Thanks for taking the time to read this. I’ll share another proposal in the future about how to bring these ideas to Gyroscope, so we can build the best together.

1 Like